The following is a taste of ideological design ethics which set us apart from other studios:

 

• Design systems that ease and/or promote the end-user's state-of-mind while fulfilling the desired functionality.
  
  We call it WarmTech.

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• Digital solutions centered around the user connecting to themselves and others in a deeper and more authentic way.

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• Technology designed to enhance, rather than detract from the user experience (eliminating disturbing sounds/habit loops/jarring user experiences and the feeling of being at risk). 

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• Tending digital spaces the same way we tend personal, physical spaces  (with care and intentionality).

 

• Never compromising a user’s privacy or trust.